OUR FAVORITE BRANDS
In the spring of 1979 a golf equipment salesman named Gary Adams took out a $24,000 loan on his home and founded the TaylorMade Golf Company. He rented a 6,000 square-foot building that at one time housed a television assembly plant. Counting him, there were three employees and a single, innovative product: a 12-degree driver cast of stainless steel. This new metalwood looked and sounded different from a wooden wood, and most important, it performed differently. The clubhead's perimeter-weighting offered greater forgiveness on mis-hits, while the lower center of gravity made it easier to launch the ball in the air. Adams, the son of a golf professional, was adamant that TaylorMade clubs maintain ties to what true golfers perceived an authentic golf club should look and feel like. They were committed to combining innovation with authenticity, to always be passionate about the game, and pledged to be competitive - to work hard to establish itself and grow. These four tenets would take them far.
M1 / M2
THE NEW STANDARD OF DRIVER PERFORMANCE
The 2017 M1 and M2 drivers deliver more distance and more forgiveness through reimagined multi-material construction.
New T-Track with 27 grams of moveable weight allows for 64% more front-to-back CG movement than the original M1, giving golfers more adjustability and more ball flight control.
Unlocking performance through advanced geometry, the 2017 M2 driver’s sunken sole shape enables a larger clubface with added forgiveness.
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